The more people in the sporting community buy into what you are doing, the more likely they can help get your message out. Identify primary target audiences and open the dialogue with them.
Identify the ways and means to celebrate results through recognition, profiling, awards, certificates, stories and showcasing.
Encourage participants and stakeholders to submit ideas on how to make event more sustainable and let them know that sustainability is everyone's responsibility. Dedicate an education and engagement section on your website, invite local organizations to set up a kiosk at the event site to promote sustainable products, services and information.
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